Audio Branding Guide
The Sound of New York City
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New York City has provided the backdrop for many of the greatest movements in modern music. The city is a true melting pot, with a diverse range of cultural influences on art and expression. From opera to jazz over disco to modern pop and hip hop, New York has been instrumental in the evolution of music.
Background
Background
Popular music trends will continue to change over time, but they will always have a home in New York.
The diverse cultures that exist together in New York allow it to always be on the cutting edge of what is new in music. Balancing out the new and the classic: The musical theater of Broadway is still popular with tourists and locals alike, and world-famous music halls like Carnegie Hall and Radio City Music Hall still hold special significance.
For a music fan seeking to experience the best in music from any generation, New York is the place to find it all. As David Bowie, who called the city home, famously sang, “New York’s a-go go and everything tastes nice.”
Approach
Approach
We make sure that this relentless spirit of reinvention will also be reflected within the sound of The Cloud One. We make use of typical genres and styles that originated in the city and continue to challenge the versatile music scene of New York City.
Additionally, we use influences of all kinds that have played a role in shaping the sound of NYC. Furthermore, local artists, labels and legends can be heard throughout all four music categories.
Genres & Styles
The following genres and styles feed into all categories and outline the comprehensive musical spectrum:
Relaxing Pop
Uplifting Disco
Vibrant Jazz
Laidback Easy Listening
Activating Electronic Music
Sophisticated Hip Hop
Versatile World Music
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