Audio Branding Guide
The open minded sound of the city
Embedded Files
Moods
Moods
Attributes
Attributes
Independent & underground
Individual & deliberate
Progressive & non-conform
Music Characteristics
Music Characteristics
Instead of trying to fit everybody's music taste, The Cloud One Hotel will utilise music to take a stance:
Lyrics play with hot topics around the environment or LGBTQ+ rights, along with progressive music styles or uncommon instrumentation.
The music is unconventional and deliberately takes the risk to disrupt by being confidently rebellious.
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