Audio Branding Guide
The Sound of Hamburg
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Hamburg, Germany—a city where music and culture intertwine to create an enchanting experience. From its rich musical heritage to its thriving arts scene, Hamburg offers a captivating fusion of creativity and expression. Immerse yourself in the vibrant rhythms of diverse genres, explore the iconic venues that have shaped music history, and indulge in the cultural tapestry that defines the city.
Background
Background
Often labeled as the "birthplace" of The Beatles, Hamburg always had a huge connection to music across different genres and styles.
Hamburg's vibrant rock, pop, and electronic music scenes have nurtured local talent and attracted international acts. The city's classical music heritage is upheld by the esteemed Hamburg State Opera, the iconic Elbphilharmonie concert hall and the yearly Elbjazz festival.
The multicultural makeup adds diversity to its music landscape, with influences from jazz, hip-hop, and world music.
From the Beatles to contemporary genres, Hamburg remains a dynamic hub of musical innovation and creativity.
Approach
Approach
In order to research the full cultural landscape of Hamburg we started by creating a map of different musical directions that co-exist in the city.
After accumulating a number of different genres, artists, labels and institutions we created the profile which can now be heard in The Cloud One - Hamburg.
Genres & Styles
The following genres and styles feed into all categories and outline the comprehensive musical spectrum:
Innovative Classical Music
Relaxing Jazz
Traditional Singer-Songwriter Music
Modern Electronics
Oldschool German Hip-Hop
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