Our main source for developing the The Cloud One brand sound was the document “TCO_ZIELGRUPPE_WIP.pdf” and briefings by Larissa Schmidt (provided in August 2022).

As specified in the briefings, we have selected four main characteristics plus the “local element” to build the foundation of this brand sound guide.

All brand values, target-group briefings, etc. find their place within these categories.

The translation of those key elements into music characteristics is the premise for creating four distinct music categories for The Cloud One.

The “sound of the city” is influencing all categories and gives the music program a “local twist”. (This can be adapted for additional future destinations to give each location its own individual sound, e.g. “the sound of L.A.”.)

As a result, the sound of The Cloud One consists of these four music categories:

1. The sophisticated sound of the city 

2. The inspiring sound of the city 

3. The cosmopolitan sound of the city

4. The open minded sound of the city

The four deduced music categories can not be regarded as independent. They are interlaced and overlaps between the categories can sometimes be heard in a single musical piece. 

However these overlaps are essential in ensuring a fluid and dynamic music program.

Our eclectic 24/7 music curation is a representation of the lively local community and amplifies an authentic "Big city"-experience, no matter the length of the stay. 

It is a soundtrack that brings the spirit of the city home to resonate in comfort together with the sophisticated interior design.

We accompany different situations during the day and night. Be it a slow morning, a productive afternoon or fueling curiosity for the night. The sound of The Cloud One welcomes people from near and far in its vibrant and inspiring environment.